To know where we are going you must know where we have come from.
LirChild was established by Irish cold water surfers. The brand was inspired by strong cultural mythology heritage and the rugged landscape of the west coast of Ireland .
Lir is the old Irish word for sea and is the name of the Celtic God of the sea.
Lir was lord of the storm master of the waves, The legends say that he rides the waves on a ship with no sails, That he was a friend to all dreamers and free thinkers and that he travelled the land helping and enriching the lives of the people he encountered. We were captivated by this mythological dude!
The emblem of the swan, is taken for the legend of the Children of Lir. The story tells of his four children that were cursed by the spirit of the north wind who was jealous of Lir's love for his children. The spirit cursed the children they spent 900 years in the form of swans, where they endured the hardship of the elements on the icy waters of the North Atlantic.
We are the children of the sea, Inspired by our heritage of sea faring Atlantic fishermen and sea ferrying men. We design premium products to withstand the hardships of the north winds and the icy waters. We declare war on the cold forging our garments to be your armour against these hardships.
“The fishermen know that the sea is dangerous and the storm terrible, but they have never found these dangers sufficient reason for remaining ashore”
We believe that one should not yielded to long dark days of winter, That it must be conquered, It is only in the dark that we find ourselves and the untamed monsters of the sea.